Released on = April 25, 2006, 10:11 pm

Press Release Author = RNCOS

Industry = Healthcare

Press Release Summary = RNCOS Research: (http://www.rncos.com/Report/FB13.htm)
Developed countries among other problems face problems of childhood obesity and an
ageing population with various serious ailments. But the simultaneous consciousness
of health and well being by the people has given rise to Functional Foods.

Press Release Body = RNCOS Research: (http://www.rncos.com/Report/FB13.htm)
Developed countries have a hard pressing problem of overweight and childhood obesity
where approximately 17% of children are obese. Most developed countries have another
demographic problem that of an ageing population with different kinds of
degenerative diseases, heart diseases, diabetes, cancer and other ailments. It is
also evident that various dietary factors during pregnancy can make infants
sensitive to chronic diseases in adulthood. The present day consumers have a far
greater knowledge of diet and health association.

The result of these is that self-medication and disease prevention aspects of foods
are increasingly motivating decisions on food selection. Governments in developed
countries are weighed with high health costs, growing absenteeism, and falling
productivity arising out of health problems in the respective communities.

In the last two decades, a new category of food commonly referred to as "Functional
Foods" has emerged. These foods are a result of shift to using foods and food
ingredients pertaining to self-medication and disease prevention. Convenient food
items are being replaced by healthy foods as people are becoming more conscious of
their health and physical well being. These decisions in food choices are providing
food processors 'new' avenues for brand extensions.

The market research report on food processing industry published by RNCOS named
"Food Processing Market in Australia (2005)" reports on Study of Australian Food
Law, which includes Food Adulteration Act, Harmonization of Food Laws in Australia
and Role of Task Force.

The market research report discusses the Australian government's initiatives to
promote processed food and beverages in the country. It considers land and labor
productivity as major factors in proliferating the industry to new processing units
in Australia.

The report explains how the industry's growth in the country has taken place with
the availability or raw materials, changing lifestyles and flexible trade patterns.

The market research report has conducted an in-depth SWOT analysis of the industry
to suggest that the best opportunities of Functional Foods are in a ready market;
where benefits of science are prevalent; where the regulatory requirements can be
achieved; and the industry has the technical support and ability to develop and
commercialize the food products.

About RNCOS:
RNCOS, formed in 2002, offers Market Research Reports for your business needs and
aims to put an end to your information pursuit. Our expertise in gathering global
business information for industry research, corporate training, growth consulting,
and business consulting, brings reputed companies and firms to us for business
enhancement solutions. We can be your one-stop-shop for Industry research
information and niche market analysis.

To purchase your copy: http://www.rncos.com/Report/FB13.htm
For more information about the report please visit www.rncos.com


Web Site = http://www.rncos.com

Contact Details = RNCOS
Shushmul Maheshwari
Head of Business Development
29, 1st Floor, Patparganj Industrial area, Delhi 92
91-11-4214-1229
info@rncos.com